Course 7 : Activity 2 - Share Your Reflection
Look up popular advertisements in both print and non-print media. Try to analyse the way men and women are depicted and the activities being carried out by them in the advertisements. (Cue: Look at the products they are promoting, the kind of roles they are playing etc.). Share your observations.
In the print media and social( static) media, females are seen endorsing products of beauty and feminine nomenclature of endorsements.But there are some exceptions where female have taken the onus of representing strong feminism through advertisements.On the other hand, males are seen promoting and endorsing products that defines masculinity.Fir instance - Celebrities ( males) endorses a male perfume or body spray(deo) ,typically suiting to the males.But some adverstiments creates a rift between the two prime genders by discriminating through products, the gender inequality. Infact, our society is always divided when it comes to gender equality...I can say this with conviction that gender discrimination still exist in our patriarchal society, atleast for some.
ReplyDeleteWomen both thtough print snd non print media are promoting products used by for beauty or feminity whereas men promote products which are used mostly by male to define their manliness or masculinity
DeleteIn the print and social media, men are portrayed as sexually appealing, authority figures, career oriented while women are depicted with physical attractiveness, Submissiveness, housewife and cooperation.
ReplyDeleteMen are dogs and women are cats. Women are from Venus and men are from Mars. Writers, film-makers, psychologists and Advertisers all have used the idea that men and women are different to develop stories, create conflict, and provide persuasive imagery. Not only do advertisers view men and women differently, but men and women also bring different perspectives to advertising. Thus, we can assume that men and women create different meanings from the advertisements seen.
ReplyDeleteThe emotional, sexual, and psychological stereotyping of males and females begins when the doctor says, "It's a boy" or "It's a girl".
In both print and non- print media,women are seen endorsing product of beauty,attractiveness and always bring different perspective to advertising.Men endorses a male perfume of body spray,career oriented,physical fitness and other attractive activities carried by them in the advertisement.
ReplyDeleteAdvertising narrows the definition of Men and Women. It portrays men are in charge and self contained .When shown with other men,they seem aggressive,and when shown with women, they seem dominant. Masculine images conveys power and strength, while feminine images show beauty and submission. Instead of promoting products,many a times, advertising promotes gender discrimination.
ReplyDeleteAdvertising narrow the definition of men and women because women are always endorsing in product of beauty ang attractiveness while men endorsing in male perfume ,career oriented ,physical fitness .Many a times Advertising promotes gender discrimination.
ReplyDeleteprint media are very cleverly promoting gender discrimination for their own benefits, which in turn , become divisive in the society. Our wrong concepts regarding men and women are gradually utilized by the print -media instead of removing the false concepts that we have in our mind.
ReplyDeletePrint-media should try to consider both men, women as equal and use their medium to promote gender equality.
According to my observation,men are depicted with their masculinity and glamour .whereas women portrayed femininity, beauty and glamour .Overall men and women are used to endorse some products used by both.
ReplyDeleteMost advertisements, as far as I have observed , show women endorsing day-to-day household items like washing powders, spices, cooking oil, floor cleaners/disinfectants etc. Men, on the other hand, endorse cars, mutual funds, construction materials etc. This has become a very common pattern of the scripting process thereby strengthening the stereotyping of gender roles. However some recent advertisements have tried to break the stereotypes and hopefully we will have a change, though not anytime soon.
ReplyDeleteAs we know that advertisements sometimes narrow the definition of an individual be it a man or a woman, but it should be reminded that some of these acts is productive for us as it provides us with many information. According to my observation men and women brings their own perspective to the different roles or acts assigned to them.Women portrays the beauty,glamour while men portrays act related to strength,power and physical fitness. Overall men and women although they are used to endorse with the same products but yet we can still see the gap or the gender discrimination between the two in which can blemish in the mindset of an individual.
ReplyDeleteMen are usually depicted as successful entrepreneurs while women are usually involved in endorsing of products.
ReplyDeleteThe advertisement is on Fair & lovely (HD glow) face cream. The advertisement depicted the women with fair and beautiful face of a woman. The advertisement itself is feminine in nature indicating social expectation of women. The advertisement portrays the importance of physical attractiveness in women.
DeleteIt is clearly known to us that advertisements strengthen the existence of gender discrimination but however there are certain brands which are trying to minimise the gender gap but it may not be so appealing.It may take some time for them to influence the society.
ReplyDeleteIn advertisement both print and non print media, the advertiser would select or make choices of whom woul be ideal to portray in his business or employment or whatever that suits his requirements so that it is successful.He may not know whether it may or may not contain gender discrimination ,His aim is to make his business run successfully. in cosmetics he will not take men to portray his portray but he will take women .In advertisement sometimes it is wrong to pass comments on gender discrimination without analysing the contents.simetimes it also depends on the viewer or analyser whether there is discrimination or not.But some advertisement is discriminatory for eg In Army recruitment process men are considered as first preference,whicn is really a discriminatory against women which we cannot do away with it.
ReplyDeleteAdvertisement are the integral part of popularising the products and depending on the type of products the advertisement agency employ men or women for the same. In case of beauty products such as fairness cream and product for care of hair etc female are given due importance but for the product which need to telecast the strength then male are endorsed for the same. Recently one of the advertisement regarding Cadbury had removed the gender discrimination by making an advertisement which shows the changing role of women in our patriarchal society.
ReplyDeleteAdvertisements make the product appear desirable and necessary, they are one way in which consumer awareness is created. Ad agencies use both men and women (particularly celebrities) to popularise their products and if the product is depicted as being used by famous people, it gets more attention. Earlier men usually endorsed Ads relating to automobiles, sports brand, electronic gadgets, etc; while women were used to endorse beauty products and household equipments; but in the recent past we have seen Ad agencies using both men and women in endorsing their products be it beauty brands, health and wellness, cars, etc. So, we can see certain areas of gender discrimination being removed, but we still have a long way to go.
ReplyDeleteAs per gender in print and non print advertisement men are visualised as authority, rationality, power and strength and women as home maker, emotional, beauty etc.
ReplyDeleteIn a print and social media women are depicted with endorsing products of beauty and men are portrayed as a figure if strength, power and fitness, leadership quality.
ReplyDeleteIn print and non print media there has always been the difference between men n women advertisement , some of them show the masculine gender of men like physical fitness,leadership qualities where as women in household work n cleaning products.
ReplyDeleteThough we say there is no gender discrimination yet it can be visualised almost in all aspects of life.
ReplyDeleteEven in print and non print advertisement it reflects as we see men playing role as authority, power, strength women on the other hand in home making , beautifying etc.
What shall o do now
DeleteIn most advertisements women are seen advertising beauty products and household cleaning products but men with physical fitness products and career oriented successful individuals
ReplyDeleteAlthough some products are for both males and females, some are usually restricted in one gender in the commercial advertisements. For instance, as you can see the advertisement below, it is a Nivea body lotion advertisement that shows an image that a good-looking woman enjoys putting on the body lotion on her legs. The advertisement is trying to express that you have a silky smooth skin like her by using their product. It is very typical for the body lotion advertisement with a beautiful woman because lotion attracts to more women rather than men
ReplyDeleteIn print and non print media there has always been the difference between men n women. for instance you have FAIR AND LOVELY for women and FAIR AND HANDSOME for men. This clearly shows that gender discrimination still prevails.
ReplyDeleteAccording to my observation,men are associated with qualities of strength, leadership, authority and power. Women on the other hand are associated with qualities like beauty, home-makers, nurturers, etc.
ReplyDeleteIn media both print and non print men are shown as strong in every aspects of life and women with weaker qualities.
ReplyDeleteGender discrimination is very cleverly shown in the name of advertisement.
ReplyDeleteIn advertisements, men are often portrayed as being confident, vigilant, physically strong, etc. On one hand, women are portrayed as domestic housewives, delicate, beauty-conscious, etc.
ReplyDeleteBe it in the marketing or the advertisement scene, discrimination and disparity are gravely evident when it comes to men and women.
ReplyDeleteIn majority of print and social media, men are depicted as physically strong, sporty and breadwinner whereas women are shown as beauty concious , concerned with fashion and housework.
ReplyDeleteSome print media promote gender inequality
ReplyDeleteThough we say there is no gender discrimination yet In majority of print and social media there is and it can be visualised as we see men playing role as authority, power, strength women on the other hand in home making , beautifying etc.
ReplyDeleteThough we say that there are no gender discrimination yet it is clearly visible in social media be it in print form that men playing role as authority, power, strength and women are being asked to do household work
ReplyDeleteGender Discrimination can be visualize in all aspect of life.
ReplyDeletegender inequality is always bring discrimination in our country
ReplyDeleteThe print and non print media indirectly promoting gender discrimination. In most cases men are depicted with the qualities of power, strength, adventurous on the other hand ,women are symbolized the qualities of beauty, care, nurturer, etc.
ReplyDeleteIn print and non print media there has always been the difference between men n women advertisement , some of them show the masculine gender of men like physical fitness and women associated with beauty.
ReplyDeleteWe all know that the purpose of advertisements is to inform people about the existence of certain products or services while at the same time persuading people to purchase those services and products. Looking at the adverts we see in our own country’s TV channels, let alone in the rest of the world, it is enough to say that the circumstances represented are closer to fiction than they are to reality. In varying age groups, specific roles are assigned to each gender to influence their respective genders. A little boy is portrayed playing with toy cars, action figures, toy guns. Whereas, a little girl plays with dolls, soft toys and having make-believe tea parties while dressed in pink. As we move on to adulthood, women’s roles evolve to the promotion of hair/beauty products, feminine hygiene, household care, amongst many other categories and sometimes the roles become more sexualised in nature. On analysing, one common, overused example stood out the most. A famous actress suffering from terrifying split ends or uncontrolled dandruff seem to appear on the screen every now and then. Upon the use of the specified product, the hair magically becomes perfect. Another example would be the promotion of anti-aging or fairness products, as if to encourage that youth and being light skinned is the only acceptable norm to achieve one’s goals in life or to find love. A similar scenario occurs with male castings. Categories represented by males are in the promotion of fragrances, automobiles, outdoor activities and adventure. With physicality being most stressed upon, males are represented with having the perfect physique and muscle tone. In other words, it’s to say that Men are always active and athletic. But to top it all off, the advert where a man with a perfect muscular orientation and supposedly, smells good, gets every (good-looking) woman’s attention in-sight? It is a far bit of a stretch. Though we find ourselves complaining about the unrealism coming from TV adverts, it’s the absurdity and comedy that captures people’s attention and intrigue. Curiosity is what makes people want to purchase the products.
ReplyDeleteAds promote gender discrimination in the process of popularising of their products. Women are used to advertise washing powder, cosmetics etc, while men are use to symbolise strength and bravery as we see in the ads for soft drinks and strong drinks. There is not much different in belonging to any gender except in the difference with regards to biological factors.
ReplyDeleteIn print and non print media advertisement can be seen. There is a difference between male and female. Men shows physical fitness whereas women tries to promote household equipment and beauty products. Sometimes these advertisement are harmful to the health of the viewers.
ReplyDeleteIn both print and non print media advertisements, we will always observe that the woman are involved in advertisements related to beauty, household products, caring of kids and husbands, while the men are always involved in advertisements dealing with business presentation, power, strength, which reflects on the gender stereotypes in society which have been existing all these years.
ReplyDeleteThe print and non print media indirectly promoting gender discrimination. In most cases men are depicted with the qualities of power, strength, adventurous on the other hand ,women are symbolized the qualities of beauty, care, nurturer, etc
ReplyDeleteIn the print media and social media , Both Female and male have depicted their own roles of projecting and promoting products which suit feminism and masculinity respectively. So we can say that we women are still not at par with the men as inequality still prevails in our society where men are paid more in this industry of advertisement. So gender discrimination still pave the way in this so called patriarchal society. Print media should impart and use their medium to enhance and promote gender equality and equity to both men and women.
ReplyDeleteThe print and non-print media shows gender discrimination which is still very strong in our country.Advertisements directly enhance that women cannot come at par with men.
ReplyDeleteMen are usually used for promotion of materials which are used for manly physique, grooming and a few cases for facial products. Whereas women are used for promoting beauty products, clothing, cosmetics etc.
ReplyDeleteFrom what we have seen in both print and non print media, men in most of the ads especially ads related to garments are displayed as macho, muscular, handsome and women in most of the ads especially in garments ,beauty n wellness are displayed as slim,fairskin and sexy. 😁😁
ReplyDeleteGender discrimination is everywhere in both print and non print media. Women are more than often seen endorsing beauty products and household products. They are shown washing clothes and scrubbing dirty pots and pans. While men are shown building houses, driving cars and planes,etc. all of which give a message that women are the weaker sex and merely home makers while men are strong ones and bread winners and decision makers in the society.
ReplyDeleteThe print and non - print media promotes gender discrimination.
ReplyDeleteIn both print and non- print media advertisements, we see that women are promoted less often than men.So there is gender discrimination in the name of advertisement.
ReplyDeleteDepict stereotypical activities performed by women and men in which men are generally depicted in progressive roles. Women are depicted as nurturer home maker,care givers and nurses. While men are seen as scientists, farmer, doctors drivers etc. reinforce gender roles which are socially constructed such depictions and situation s often make girls and transgender students feel alienated in their own learning enivironment and discourages them for participating effectively in the classroom.
ReplyDeleteOur society has undergone many phases of evolution in the socio-cultural aspect.In our country we can find people of different religions,communities etc. coexisting & thus drawing a uniform conclusion about gender inequality or equality may not be possible with the same yardstick.There are communities where females are playing a dominant role where as there are instances of female foeticide,khap panchayat,dowry, just to name a few, in some other communities. There was a time when females were highly respected & valued in vedic ages ,well again in post vedic era we could find dangerous discriminations in orthodox hindu societies.In post colonial era we found again a ray of hope for emancipation of a vast community of womenfolk though it didn't address the need of all& so we can say that we are constantly evoluting.I personally feel that a long journey of emancipation has already been embarked on and of course a long way has yet to be covered.
ReplyDeleteMen are usually seen to endorse advertisements like perfume, physical fitness, Manager or a CEO in an office whereas women are seen to be home makers like doing laundry, cooking etc
ReplyDelete. Also endorsing beauty products like fairness cream
Advertisement is the medium use by print and non-print media to introduce their product act and perform by men and women in their different role,in adversitement it visaulised the fact of indian society as men as the master and authority who is the head of family whereas women busy beautify themselves to attract men or husband and busy in the kitchen
ReplyDeleteIn popular advertisement, like in promoting cleansing products ( surf , soap, detergents, lizol ...) women are mostly seen as frontline promoters or actors or figures.
ReplyDeleteAnd in promoting automobiles men are mostly seen as drivers .
Both print and non print media,women are seen as endorsing products which narrows the definition from men. Most of the time advertisements are seen to be gender differences rather than promoting the products
ReplyDeleteMen and women endorsement differ from each other. Men use the print and social media to promote those products which are masculine. Women endorsement include beauty and household products.
ReplyDeleteGender refers to the characteristics of both men and women that society constructs. Media sure does include behaviour, norms and roles associated with being a man or a woman. Advertisement clearly reveal the masculinity and femininity where men are used to promote the traits of being bold such as in fighting, showing courageous acts,etc and women on the other hand are used for promoting beauty, household products, etc. However in the current scenario, slight changes can be seen where both are used for promotion using a common uniform platform. Not only women participate in cooking competition but men too. Women can also drive, fight, etc.
ReplyDeleteIn the print and social media, men are portrayed as sexually appealing, authority figures, career oriented wjile women are depicted with physical attractiveness, submissiveness, housewife and cooperation.
ReplyDeleteWe usually see women as homemakers,for example detergents,soaps etc,are always being advertised by women.Also women are always advertising beauty products whereas men advertise stocks,mutual funds,fitness etc
ReplyDeleteIt generally refers to the gender ,men and women are associate with the activities which are important for both gender mostly we see the women has more opportunities in advertising in every field compare to men .. both in media and print the product which they advertised have been helpful to all as many even don't have idea about the product they get many ideas through media and they perform through theis capacity to make more popular of their products
ReplyDeleteWomen are seen endorsing beauty products while men are always depicted as strong and powerful in all aspects.So clearly we see that advertisements are promoting gender stereotypes.
ReplyDeleteAdvertisements tend to vary depending on the consumer targets. Men are usually found to be involved in showcasing items and services for men, while women are found to be displaying them for women. Men take on a more domineering role in certain ads while women are focused to display a more softer and feminine side.
ReplyDeleteIn both print and non-print media, women are mostly seen to advertise products like beauty products, laundry/cleansing products or household products, health products, etc. As for men, they are seen to endorse advertisements like physical fitness, promoting automobiles, gadgets, delivery boy, beauty products(like perfumes, shaving products like razors and after shave lotions) etc.
ReplyDeleteIn both print and non print media men shows power, strength and leadership whereas women tries to promote households equipment and beauty products
ReplyDeleteIn print and non print media there has always been the differences between men and women. Mostly women are seen advertising beauty products and household products while men are seen advertising with physical fitness products, automobiles etc.
ReplyDeleteIn both print and non-print media women are portrayed as caregivers, homemaker,object of beauty whereas men are portrayed as a hero,life saver,adventurer,ruler etc.
ReplyDeleteMen are always portrayed to exhibit strength, power, sportiness and flexibility in various fields like business, politics, sports and entertainments etc. whereas women are portrayed as being beautiful, caring and responsible homemakers who take care of every need in the family.
ReplyDeleteThrough ads- both print and non print media, a child learns that man and woman perform different roles in the society. If it is endorsing household items say cooking oils or detergents then it shows a woman doing cooking or washing clothes. It will not show a man doing household chores.
ReplyDeletewe cannot deny the fact that both print and non print media promotes gender discrimination especially in the advertisement world. Its high time that society should cut across all norms by promoting gender equality. Infact media should be a powerful tool to eradicate violence against women and promotes gender equality.
ReplyDeletePrint and Electronic media played a vital role in our country .Mostly we see both male and female have depicted their own roles of projecting and promoting their products which suit feminism and masculinity respectively. They indirectly promote gender discrimination. In most cases men are depicted with the qualities of power,strength, adventurous. On the other women are depicted the qualities of beauty, care,nurturer etc.
ReplyDeleteIn both print and non print media men show power,strength and leadership whereas women tries to promote households equipment and beauty products
ReplyDeleteIn today’s world media influences a lot. Most of the people are taken up with what they see in the advertisements. In both print and non-print media observation is made that men are depicted with their authority, masculinity, rationality, power, strength and glamour whereas women are portrayed as femininity, home maker, emotional and beauty etc.
ReplyDeleteThough we claim that there are no gender discrimination yet in reality that is not the case. For instance.. Media use to highlight this inequality between men and women through advertisement,.
ReplyDeleteIn the media men are depicted as stronger,powerful and people who are free to do anything as compare to females. We see that females are people who have to be in the kitchen 24/7 or in the four walls of the house. Through advertisements we see that there are some differences or discrimination between genders.
ReplyDeleteWhen we look at both the print and non-print media, the main thing we notice is the endorsement of beauty products and household items are done by women. Except in certain cases where we see that even men do promote femine products. Whereas, men mostly promote luxury items like shoes, clothes, cars, electronic gadgets, etc. So overall, our society has a long way to go, to end this gender division and turn our society into a gender equality society.
ReplyDeletePrint media are very shrewd in creating gender differences just to meet their profit aspects.THEY DON'T CARE WHAT PEOPLES ARE GOING THROUGH MENTALLY BY THEIR ADVERTISEMENTS JUST TO SUCK MORE MOOLAHS FROM EMOTIONS TURMOILS THEY CREATED IN VARIOUS GENDERS
ReplyDeleteGender is the social constuction of ideas which define the roles in society expects from men and women .The print and non print media always promoting discrimination which affecting both men and women like women portrayed as submissive and home bound,where as men portrayed as active,adventurous,powerful and largely uninvolved in human relationship.
ReplyDeleteGender inequality is still very much in .And our society knows it very well. If woman achieves any equal to man still this society will pull down woman by saying that they are physically weak. In print media in ad we see the differences. We never seen a woman in any bike ad.
ReplyDeleteIn the social media platform...the men are always depicted as Masculine be it physical activities, career basis but with women it's seen as physical attractive figures and concerns are shown always im terms of household, child rearing and many more
ReplyDeleteIn both print and non- print advertisements, men and women are given different roles to play in advertising or promoting a certain product. Men are usually depicted for their glamour and masculinity and women for their beauty and feminity.
ReplyDeleteIn most of the advertisement gender inequality still prevails
ReplyDelete
ReplyDeleteIn both print and non print media I observe it as Gender discrimination.
In print and non-print media women as home maker, beauty etc.and men are visualised as authority,rationality, power and strength.
ReplyDeleteGenerally advertisers portray men as Greek gods or prince charming and women are portrayed as Snow white epitomizing and glamorizing both sexes. And there is nothing wrong about it. However in the real world not all men or women are blessed with such charm thus bringing about a low self esteem within.
ReplyDeleteIn my observation both print and non-print media has depicted man as a masculine and sexuality. Men are presented as self contained and self alone. When shown with other men, they seem ready to unleash their aggression at any moment. when shown with women, they must be dominant. This clearly shows gender discrimination. On the other hand the portrayal of women in advertisements has been about unrealistic body images, sexual objectification, physical beauty and family roles.
ReplyDeleteIn both print and non print media,we see gender inequality where men are seen full of power, energetic and muscular while women are seen to be full of beauty and femininity.Men are seen advertising products related to men such as cars, aftershaves etc while women are seen advertising products related to beauty and home making.
ReplyDeleteIn media print and non print, men associated with qualities of strength,leadership and hold power in every aspects of life while women associated with beauty,house work etc with weak qualities.
ReplyDeleteIn the Indian advertisement scene, it has been found that females dominate the screen but it is interesting to note that the roles played by female models mostly revolve around beauty products, food, kitchen ware and cleaning products. The woman is portrayed, most times, as a parent, a homemaker or a caretaker and seldom as an executive or someone in a paid occupation with a decision-making role in the corporate scene. Male models, however, bag the leadership roles be it in the home front, sports, work scene or society.
ReplyDeleteIn most advertisement women are seen endorsing product of beauty attractiveness , portrayed feminity and glamour while men endorsing in career oriented,physical fitness. But both men and women are used to endorse some product used by both.
ReplyDeleteMany a times gender inequality is depicted in both print and non print media. Women are always depicted as beautiful, sensitive, homely and all the likes of feminity. Men are depicted as intelligent, strong, smart....However there are some advertisements which eliminates all gender inequality.
ReplyDeleteWe might be in the 21st century where we get to experience the wonders of science and technology but we cannot ignore the reality around us be it print or non-print media that our society is still within the tight grib of Patriarchy and where female are taken as a weak gender and are expected to behave, act and dress femininely. Talking about the third gender, that is 'transgender' is like a taboo. So we can rightly say that we still need to go a long way in achieving Gender Equality.
ReplyDeleteIn print or non print media men are depicted as appealing,authority figures with x factor,(masculinity)
ReplyDeleteWhereas women are depicted as graceful,soft,tender,submissive, homemaker (mostly with feminine qualities)
Sujata Chakraborty
In most of print and non-print advertisements, women are generally seen promoting beauty products while men generally promote products related to power and energy.
ReplyDeleteWhen we analyze based on observations and inference on what we read and saw in advertisements, both printed and non-printed media, we can clearly see that gender stereo-type are still dominate, especially when we see from the context of the Indian society in relation to sex, customs, cultural background, social structures and economic status. The roles played or the concept and idea of the advertisements, whether based on femininity or masculinity or any other social, economic, educational or vocational issues, are not truly representing gender sensitivity or awareness or equality and equity. Endorsement of any products or promotion of any kind of awareness using mass media, being a patrilineal society in majority along with caste system, give a true reflection of their dominance in the advertisements where mostly the elite or the middle section of the society took the centre stage and limelight.
ReplyDeleteIn print and non print media, women are seen as beautiful figure, homemaker and caretaker whereas, men are seen as figures with qualities of strength, power and intelligence
ReplyDeleteAs per gender in print and non-print media, men and women are portrayed in advertisements according to the constructed definitions of femininity and masculinity. To take the role of the women and see how she is being portrayed today, we must say that women are shown rather in commercial with cosmetics, they are also most likely portrayed in the home environment. Unlike men, who are shown outdoor are often portrayed in traditional dominant roles like interviewer or narrator and promote masculine products such as finance and real estate.
ReplyDeleteIn both print and non print media, a difference is being created while endorsing products. Women are being shown to do activities like handling out home affairs to office affairs but men are being shown to propagate monetary affairs.
ReplyDeleteIn the media, men are seen as being more powerful and women are seen as being more caring for household and other activities.
ReplyDeleteA majority of Indian ads depict women as dependants and show men taking big calls while women make the household decisions. Women are twice likely to be shown shopping and cleaning. For example, in a Johnson 's baby product ad only the mother is shown taking care of the child and she's responsible for child rearing. In home appliances, women are shown to be the consumers. Cars are to be driven by men and women hardly features driving.
ReplyDeleteThe bottom line is that while men are brand ambassadors, women are treated as brand commodities.
The stereotypical advertisements are being consumed by the Indian youth, which is extending these stereotypes across generations. Indian ad makers need to take responsibility in displaying advertisements and putting out the right message.
Of the many influences on how we view men and
ReplyDeletewomen, media are the most pervasive and one of the
most powerful. Woven throughout our daily lives, media
insinuate their messages into our consciousness at every
turn. All forms of media communicate images of the
sexes, many of which perpetuate unrealistic, stereotypi-
cal, and limiting perceptions. Three themes describe how
media represent gender.
First, women are underrepre-
sented, which falsely implies that men are the cultural
standard and women are unimportant or invisible.
Second - men and women are portrayed in stereotypical
ways that reflect and sustain socially endorsed views of
gender.
Third, depictions of relationships between men
and women emphasize traditional roles and normalize
violence against women.
In both print and non-print media, women are mostly endorsed in different cosmetic products, physical fitness(yoga), hygiene and so on. Whereas men are endorsed mainly in job-oriented, physical fitness and strength, perfume or spray etc.
ReplyDeleteIn both print and nonprint media, men are portrayed as being authority figures in activities outside the home and as career-oriented, and outdoor roles. While women are depicted as concerned with physical attractiveness, housewife, etc.
ReplyDeleteAdvertising's portrayal of men and women is restrictive. Males appear to be in charge and self-sufficient in this universe, although that is far from the truth. Men or women may see these individuals as aggressive and dominant. Advertising sometimes promotes discrimination against women rather than promoting a product. In contrast, males are more inclined to promote manly fragrance, career-oriented items, and physical fitness. hence to conclude I feel Ads frequently encourage gender biasness, but again its still a one sided point of view.
ReplyDeleteThrough the advertisement men endorse masculine products and physical strength and fitness products while women endorse beauty products and household products. This define that men are more powerful while women are confined to have good looks and the ability to take care of household activities.
ReplyDeleteIn print and non print media women usually endorse household and Beauty products while men
ReplyDeleteendorse masculine, fitness and more powerful products.
In advertisement print or non print media, the advertiser would always choose the most popular men or women to make their business runs smoothly and quick. Most probably women are to show with the modification of beauty or household materials while men are in the of business matter or body building.
ReplyDeleteIn social media women are depicted and endorsing products of beauty and men are to focus as body building, power ,fitness and leadership
ReplyDeleteBoth print and non print media..gender expression is always different...though some are expressing the equality between male,female and transgender.
ReplyDeleteIn most advertisements gender inequality still prevails.
ReplyDeleteIn both print and non - print media gender expression is always different between male, female and transgender.
ReplyDeleteIn both print and non print media,women are seen endor sing product of beauty, attractiveness and always bring diffrrent perspective to advertising. Men endorses a male perfume of body spray, career oriented, physical fitness and other attractive activities carried by them in the advertisement.
ReplyDeletemen for strength and fitness and women for beauty and attractiveness
ReplyDeleteWomen are usually portrayed in beauty products, in glamour industry and as a homemaker whereas men are depicted in masculinity, as a bread earner , powerful and with authority over the family.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteFor ages we've been exposed to very stereotypical roles of men, women, boys and girls in both print and non-print media. While women are featured in advertisements that sell beauty products, fashion, or home related products, men are featured in advertisements selling cars, bikes, financial products, careers. Girls play with dolls and scare easily, boys play football and are unruly. Things in media are changing, although very gradually. Perhaps far slower than reality. A child's mother may be going out to work everyday but what the child sees in media is a mother who cooks and cleans and feeds people all the time. This can get confusing for a young child and he/she could grow up with that ingrained in his/her psychology. It is up to the teachers, parents, and media to stop taking the easy way out, and paint a real picture. Look at the real world.
ReplyDeleteAdvertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Countless ads have portrayed women as passive, unintelligent, shy, gentle, helpless and with body language depicting psychological withdrawal, submissiveness and supplication. Men,on the other hand, have been portrayed as constructive, powerful, autonomous, achieving and with body language denoting power, control and dominance.
ReplyDeleteMen and women are portrayed in advertisements according to the constructed defination of femininity and masculinity.In advertising,men are often portrayed as alert and concious of surroundings,standing upright and looking around,physically active,serious.This indicates their bravery,adventurousness,being able to think rationally,being strong and effective.Women are portrayed as sitting on a chair or bed,eyes closed, not alert,confused,holding an object or a man for support.These are positions ofsubmissiveness and powerlessness.
ReplyDeleteIndirectly promote gender discrimination.
ReplyDeleteIn print and non print media there has always been different between men and women advertisement.the masculine gender of men like physical fitness, leadership etc and women like households work,beauty ,taking care of family etc .
ReplyDeleteThere's a lot gender discrimination in both print and non- print media. Women are being used to promote the cosmetics and other small branded companies where as men are shown to play a strong role and capable of doing anything in the society.
ReplyDeleteIn both print and unprint media men and women were depicted to symbolised their own gender or we can say that there is gender discrimination from the advertisements itself. Women were portrayed as humble, submissive, showing their physical structures in a weak manner whereas men portrayed as someone who are bossy in manner, independent and dominant. So in conclusion we can say that the society itself has constructed that differences between genders and that same took place even in media or advertisements.
ReplyDeleteIn both print and non print media women are portray to be role models for advertising cosmetic product where as men showing of there strength and adventurous spirit by advertising shoes , or any aerated drinks .
ReplyDeleteGenerally men are depicted with those related to valour, strength and any kind of supreme exhibits while women are depicted with those relating to beautiful express ions whether physically or something abstracts also
ReplyDeleteWell, .in advertisements men are usually portray with masculinity and valour where as women as homemakers, though in one or two advertisements both men and women were portray as equal.
ReplyDeleteIn almost all soap and detergent advertisements, women always portray the role of the person concern with the washing and cleaning of her children and husband's clothes. Why should it always be the job of the women to clean and wash clothes while husband has an office job. Advertisements should show men washing clothes too. This is gender stereotyping.
ReplyDeleteAs per gender in print and non print advertisement men are visualised as masculinity, authority, rationality, power and strength and women as home maker, emotional, beauty etc. Sometime print and non-print advertising is a gender discrimination.
ReplyDeleteEspecially in our country, Advertisement are really gender bias. Men are shown as strong dependable, earner and more importantly what I noticed is that when it come to advertisement about vehicle or bike or housing etc they mostly show only men.. While most of the time women are shown in beauty product as if that what God create for them is not enough they need more (it's disappointing.)
ReplyDeleteOur country need to get rid of Gender discrimination
Advertisement in itself depicts gender discrimination more often than not...
ReplyDeleteWhat I've observe in most print and media depict the different products to the potential consumer for example female products uses women to advertise the commodities while male products uses male. it is important to note in the field of commerce strategies employ need to serve it purpose irrespective of gender
ReplyDeleteWe have been stereotyped since our birth. The birth of a boy is celebrated with pride while the birth of a girl is a burden upon the family. The boy would become the wage earner while the girl would be the home maker. This stereotype is bombarded constantly in our minds through the various modes of social media.
ReplyDeleteAdvertisements both Print and Non-Print Media have always attracted the attention towards the products to make them appear desirable and necessary to possess. Besides, actors and sportspersons are made to endorse products to make them more appealing and acceptable.
ReplyDeleteThe choice and selection of gender to endorse different products is based, in my opinion,more on the suitability of the product to the user- male or female. Thus, it is observed that females endorse products of beauty, skin care, and those that are feminocentric. Again,there are products endorsed by males which depict strength and masculinity. However, there are also several products that are endorsed uniformly irrespective of gender.
Therefore, it depends on individual perception to consider as to whether advertisements promote gender discrimination.
Time is undergoing change so, a wider and broader perspective is developing even in the field of advertising to promote products breaking the barriers of being stereotype. Yet, it cannot be denied that women still face discrimination in various ways. So, more effort is required to be made to raise gender awareness in order to do away with gender disparity.
Also, for greater expression of gender equality, attention must be directed towards transgenders who have still not been given their due place and acceptance in the society. So, it is time that this third gender also must be provided a platform in both Print and Non-Print Media as this medium will provide their identity, denied since long, to ensure gender equity and hence remove gender discrimination.
Women general appear in the advertisement media for beauty products whereas men define the products that depict Strength and energy
ReplyDeleteA majority of ads depict women as dependants and show men taking the big calls while women make the household decisions.Upon that women are seen to appear for advertising cosmetics products while men are in charge,self-contained and often alone.
ReplyDeleteIn my opinion gender discrimination is there in advertisements . Men portray the strength , power etc and women portray the beauty , feminity , home making .
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ReplyDeleteMost advertisement as far as I have seen women tries to promote house hold items and beauty-products whereas men shows dealing with business, strength and Physical fitness
ReplyDeleteIn my opinion I have seen women make household decision while men would become the wage earners.we need to get rid gender discrimination from our country
ReplyDeleteIn both print and non print media gender inequality is still practice in our society
ReplyDeleteMen and women are different in most areas therefore they endose different product both on print and non print advertisements. Eg women endorsed products like cosmetic while men promote product like bike and automobile.
ReplyDeleteAnalysing the advertisement in both print and non print media between gender, most of them depicts gender differences in the role played by men and women. Men's role depicts power, strength and authoritive qualities whereas women's role always depicts calmness, softness and submissive qualties.
ReplyDeleteIn print and non print media men depicted as ruler, leader,power and strength whereas women depicted beauty and house works.
ReplyDeleteIn most of the advertisement in the past may be print or non-print most of women is about beauty products or household but now a days we see them show about the energy or power product or something else which is done only by the men in the past
ReplyDeleteAdvertisement is clearly known to use that strengthens the existence of gender discrimination. As per gender in print and non print advertisements are visualized as authority, rationally power and strength. Women as home maker, emotional beauty, household work. Where as men advertise stocks mutual funds, fitness. Men are usually depicted as successful entrepreneurs while women are usually involved in enduring of products.
ReplyDeleteThe media has portrayed gender differences through advertising very clearly. The woman's place is the home and the man is the bread earner. So she cooks and cleans while he drives and sits at a desk. Even with children, boys are shown to be playing cricket and girls standing in front of a mirror. A particular health drink for instance, has become popular through the portrayal of a youn boy winning a cricket game because he took the drink for breakfast
ReplyDeleteMale are seen mostly advertise about their physical strength, other structural medium etc. while women are more seen in advertising of self style designers, cosmetics, dresses etc. These are the difference whether in print media or others.
ReplyDeleteIn both print and non print media gender inequality is still practice in our society.
ReplyDeleteIn media print and non print, generally men represent strength, power and leadership a while women represent beauty, gentleness and other non-dominating qualities. This in reality, promotes gender discrimination indirectly.
ReplyDeleteIn the print and social media, we see men as macho, strong and able endorsing products for constructions and vehicles, and beautiful women more for beauty and household products. There is gender - stereotyping and the viewers mindset is somewhat affected by such media.Yet some change can be seen too. Men, handsome and well- built , opt for fairness and hair removal products while smart, strong-willed women go to work on scooters. Opinions are changing and for the better. Advertising is helping change our former gender-based mindsets.
ReplyDeleteMen are shown promoting physical fitness and activities related with money matters and women are shown doing house hold activities
ReplyDeleteIn the advertisement , both print and social media most of the time men are portrayed as muscular, attractive, powerful in such kind of advertisement like automobiles, sports brand, electronic gadgets, career service., etc. Whereas women are portrayed as beauty, glamour and feminine usually appear in the advertisement of beauty products and house hold equipments. Many a times women are exposed physically, this show's certain gender issue. But nowadays we can see that most of the ads company they are using both men and women in the advertisement of wellness of society, health, finance etc without discriminating the gender
ReplyDeleteLooking at print and non print media, gender discrimination is still very much prevalent and can be seen in many advertisements even till today. Men always have an upper hand looking strong, determined and always getting their way whereas women are portrayed as being soft and dumb and not able to lead or win any challenge.
ReplyDeleteMen are depicted as a symbol of strength, dominance and show off but women are sometimes depicted as symbol of beauty, tenderness, soft hearted, sociality and submissive.
ReplyDeleteWe are living in the 21st century, its time we do away with stereotypical portrayal of gender in advertising.
ReplyDeleteMasculine images typically convey power, strength, intelligence and competitiveness. While
Feminine images portray them as objects of beauty, nurturers and submissiveness.
By changing the narrative and the images we use, the stories we tell about women. We can dramatically change the way the world values women and how women and girls see themselves.
In print and non print media women usually endorse house hold and beauty products while men endorse masculine fitness and more powerful products.
ReplyDeleteMen ans women are portrayed in stereotypical ways in advertising,commercials in multiple platform in print and non print media
ReplyDeleteMen and women are portrayed as stereotypes both in print and non print media. However, gender narratives are changing with the coming of LGBTQ communities and the media are becoming more inclusive in adopting to new cultural perspectives.
ReplyDeleteIn both print and non-print media women are seen endorsing beauty and house hold products where as men are portrayed as authoritative, power and strength.
ReplyDeleteLook up popular advertisements in both print and non-print media. Try to analyse the way men and women are depicted and the activities being carried out by them in the advertisements. (Cue: Look at the products they are promoting, the kind of roles they are playing etc.). Share your observations.
ReplyDeleteOf all the different spheres where gender bias is seen in advertisements, I'll take up one -- beauty products. Promotion of beauty products are largely done by women and the advertisements subtly and sublimally send a message that women are supposed to be beautiful. This has over time biased men towards looking for physically beautiful women of fair skin and not considering more lasting values like education, nature, intellect..., thus causing a lot of stress to a lot of women in the process of looking for a groom in the arranged marriage system.
Men are seen to advertise for tech, high profile, white collar jobs, adventure etc...
Generally in most adverts show women as caretakers in families which limits the audiences to believe that women are only meant to do household chores and care for others whereas men are seldom shown in the same light. Men can also be depicted in the same role since in the present scenario both genders are equally responsible for the same duties
ReplyDeleteIn advertising men and women are given equal opportunity so there is no gender discrimination. there may be colour discrimination
ReplyDeleteThere is still disparity of opportunities in men and women.
ReplyDeleteNo one can beat INDIAN ADVERTISEMENTS ... be it printed or non-printed media. A careful study has been made as to who will be their target...
ReplyDeleteAs observed it is always a stereotypical depiction of man and woman in both the print and nonprint media advertisements. But recently in an advertisement of a popular health drink Horlicks , on electronic media the role is reverse. Wife back from work exhausted , husband at home ready to make the drink for her to beat the stress. It shows that there is a gender integration it is happening.
ReplyDeleteIn the print media and social media both female and Male have depicted their own roles of promoting products as per feminity and masculinity respectively. Through these advertisements it indirectly shows that women can't come at par with men and that inequality still prevails in our society, where in most advertisements women are shown depicting and advertising household products whereas men are shown advertising brand cars,expensive gadgets and all. All this shows that women are merely home makers while men are strong ones and bread winners.
ReplyDeleteAdvertisements in both print and non-print media feature both men and women endorsing a variety of products. However, given the requirement for a specific product targeted at a particular gender, advertisements feature men or women accordingly with men taking on roles or characters endorsing a masculine feature and women taking on roles endorsing feminine features, thus promoting products as per their respective or combined requirements.
ReplyDeleteMs B Lamare
In the print and non print media both men and women are depicted in their femine or masculine role.Women are shown endorsing beauty /house holdproducts where as men are seen endorsing car brands ,expensive gadgets ,etc.
ReplyDeleteIn both print and non-print media, women are depicted to be related to beauty, fitness, cleaning and men are related with strength, constructions, vehicles.
ReplyDeleteIn both print and non- print media,women are seen endorsing and advertising products of beauty. While Men endorses male perfume of body spray,career oriented and physical fitness.
ReplyDeleteIn both print and non- print media there is stereotypical assignment of roles to both males and females.
ReplyDeleteFemales are seen endorsing beauty products related to skin, hair etal
Males are seen endorsing products depicting insurance, studies etal
In both print and non - print media there is stereotypical assignment of roles to both males and females.
ReplyDeleteWomen endorse products related to beauty ... like those for hair , skin etal.
Men endorse products related to construction, studies, insurance etal.
Advertisements have always portrayed the brawn of men and depicted women as homemakers, endorsing day to day household products or beauty products
ReplyDeleteIn both print and non print media,men and women are seen to be playing the gender roles.But recently there has been a significant change.Women are also shown to be career oriented and men are shown to be sensitive and caring.This highlights the changing perspective of society.Both men and women are now sharing same responsibilities in family and society.Our advertisements reflect the same.
ReplyDeleteIn print media and other social media .. we can see women from film fraternity endorsing and promoting the product . They perform their role in a very sensious way to grab the attention of the audience , they show the art of their feminism ..
ReplyDeleteOn the other hand men is seen performing various actions , exposing their strong muscular physique to promote a product ..
Hence we can observe both have their own roles to play ..
Carefull observation of traditional advertisement make us to ponder that then the role of gender used to play a pivotal role for assigning the task of advertisement by the actors. Generally female actors used to endrose beauty products like fairness cream, hair oil etc, and the products which are used for household
Deleteactivities like washing detergent and all. But these days ,the advertisement agency are more particular to select the actors without discriminating the gender roles. For eg , these days females actors are used to endrose the products which are career oriented other than the beauty products. The recent advertisement of Cadbury highlight the changing role of gender where woman is seen playing cricket and her male counterparts cheering her up in the stadium.
In both print and non-print media, women are depicted to be related to beauty, fitness, skin, hair and men are related with their strength, power, leadership.
ReplyDeleteIn both print and non-print media, men is shown as strong and dynamic personalities and women as feminist and sexually appeals.
ReplyDeleteGender displays are used heavily in advertising in order to establish the role of one gender in relation with the other and some scholars argue that the advertisers are obsessed with gender. Men and women are portrayed in advertisements according to the constructed definition of femininity and masculinity. To be a woman is to be feminine and to be a man is to be masculine.
ReplyDeleteIn both print and non print media men shows power, strength and leadership whereas women tries to promote households equipment and beauty products.
ReplyDeleteThe print snd non print media promotes gender discrimination
ReplyDeleteboth print and un print media shows men with symbolic strength and women as beauty.
ReplyDeleteAs per my opinion, both men and women play some roles in print and non print media to advertise a given product to ensure effective result of the product. Besides, people get attracted to the product by their likes on the actors.
ReplyDeleteMy analogy of gender specific roles on media is actually base on social evolution and not biological evolution.
ReplyDeleteMen and women are portrayed in advertisements according to the constructed definition of femininity and masculinity. To be a woman is to be feminine and to be a man is to be masculine. In advertising, men are often portrayed as Serious and Physically active whereas women are often portrayed as careless,confuse and vulnerable.looking at these advertisements, it promotes gender discrimination where men are shown as powerful and muscular whereas women are shown as symbol of submissiveness and powerlessness.
ReplyDeleteAccording to my observation men and women brings their own perspective to different roles or acts assigned to them. To name few of the advertisements women are seen in ads such as cooking, spices, floor cleaning, washing powders, beauty products and glamour while men portrays ads related to strength, power, physical fitness, entrepreneurs, adventures and leadership. Overall men and women although they are used to endorse with the same products but yet we can still see the gap or the gender discrimination between the two in which can arise in the mindset of an individual.
ReplyDeleteMen used to portray masculinity in the form of body building advertisement, construction work, painting , mobile phones displays and so on.
ReplyDeleteWomen used to show advertisements on beauty products, hair and skin care, domestic products and so on.
Indian advertising has under gone a significant transformation in past few years. The ways woman are depicted in advertising has changed. Advertising is one of the major mediums that affects us in our daily lives whether consciously and unconsciously lt play an important role in shaping society in a much broader perspective
ReplyDeleteMen are usually depicted as successful entrepreneurs while woman are usually in endorsing of product. The print and non print media promote gender discrimination
ReplyDeleteMen are usually used for promotion of materials which are used for manly physique, grooming and a few cases for facial products. Whereas women are used for promoting beauty products, clothing, cosmetics etc.
ReplyDeleteAs we know that advertisements sometimes narrow the definition of an individual be it a man or a woman, but it should be reminded that some of these acts is productive for us as it provides us with many information. According to my observation men and women brings their own perspective to the different roles or acts assigned to them.Women portrays the beauty,glamour while men portrays act related to strength,power and physical fitness. Overall men and women although they are used to endorse with the same products but yet we can still see the gap or the gender discrimination between the two in which can blemish in the mindset of an individual.
ReplyDeleteIn both print and non print media, it has been observed that womans usually promote beauty products, baby products, fragrances, kitchenwares, spices etc whether mans promots cars, motor cycles, insurance policies, construction materials, alcohol brands, pan masala etc. But now a days we have seen many brands promoting gender equality. For example we see woman in scooty adds, construction company adds and many more.
ReplyDeleteprint media are very cleverly promoting gender discrimination for their own benefits, which in turn , become divisive in the society. Our wrong concepts regarding men and women are gradually utilized by the print -media instead of removing the false concepts that we have in our mind.
ReplyDeletePrint-media should try to consider both men, women as equal and use their medium to promote gender equality.
In both Print and non- Print, Gender inequality prevails.
ReplyDeleteThough we say there is no gender discrimination yet it can be visualized almost in all aspects of life. Even in print and non print advertisement it reflects as we see men playing role as authority, power, strength women on the other hand in home making , beautifying etc. In a print and social media women are depicted with endorsing products of beauty and men are portrayed as a figure if strength, power and fitness, leadership quality.
ReplyDeleteIn most popular advertisement in both print and non-print media, gender inequality largely prevails. Though both men and women are used in various cosmetic products,fashions,health,etc,yet there are many advertisements which show that men are dominating women.We can see men are associated with qualities like strength, power and leadership while women with qualities like gentleness,home making and other non-dominating qualities. This in reality, promotes gender inequality indirectly.
ReplyDeleteAdvertise ment depct gender discrimanation, as women are portrayed as the weaker sex, whereas men a the stonger.
ReplyDeleteIn both print and non print media, females are seen endorsing product of beauty whereas men representing masculinity.
ReplyDeleteIn the advertisement of both print and non print media alot has been depicted about men and women and their different roles in it. Mostly men are shown in advertisement which conveys their masculinity, domination, strength and power, while women mostly are shown in advertisement which are mainly confined to the four walls of the kitchen or doing household chores, thus , knowingly or unknowingly suggests gender discrimination.
ReplyDeleteIn both print and non- print media, men are seen promoting products that conveys masculine , power and strength,. Women on the other hand, are seen promoting products for beauty Clearly, advertising sometimes tends to condone the already existing gender discrimination.
ReplyDeleteYet there are many advertisement that men are dominating women. But now a day we have seen many brand in promoting women. Both men and women have their own role to play.
ReplyDelete